Empowering Bharat's Small Farmers with Smart Tools, Storage & Markets
RICE is India’s first rural-first AgriTech super app + micro-warehouse network designed to help small farmers grow better, earn better, and sell smarter.
The Challenge & Our Solution
Small farmers in India face significant hurdles. RICE provides comprehensive solutions to empower them.
- 86% farmers own <2 acres
- 30% post-harvest losses
- No storage, no buyers, no credit
- Smart Crop Planning
- Affordable Inputs on Credit
- Skill Training via WhatsApp
- Micro-Storage near the farm
- Direct B2B Market Access
The RICE Farmer Journey: Step-by-Step
Experience how RICE empowers farmers at every stage, turning challenges into opportunities.
Farmer signs up easily via WhatsApp using their local language.
AI Crop Planner suggests the best crop for their land & resources, optimizing for yield and local demand.
Quality inputs (seeds, fertilizers) delivered to the farm on flexible credit terms.
Harvest is stored securely in a nearby RICE micro-warehouse, reducing post-harvest losses.
Produce is sold to verified B2B buyers on our platform at better prices.
Payment is sent directly to the farmer, and credit is auto-repaid seamlessly.
Our Products & Services
A comprehensive suite of tools and services to support every aspect of smallholder farming.
Farming Tools
Access quality seeds, fertilizers, and more.
Modern solutions for higher yields in small spaces.
Smart recommendations for optimal crop selection.
Training
Learn best practices via accessible WhatsApp modules.
Expert guidance for your farming queries.
Infra Access
Secure, local storage to reduce post-harvest loss.
Finance
Affordable credit for purchasing essential inputs.
Build your financial profile for better loan access.
Market Linkage
Connect directly with verified bulk buyers.
AI-powered matching for the best sale opportunities.
Advanced AI Crop Planner
Get personalized crop suggestions based on your farm's location, resources, land size, and past crops. We simulate weather, market demand, and ROI to help you maximize yield and profitability.
Franchise ROI Calculator
Estimate your potential earnings as a RICE Bharat franchisee.
What If You Had RICE?
See how RICE can potentially increase your farm income. We estimate a typical income increase of 30-40% for farmers partnering with RICE.
Partner with RICE: Start a RICE Center
Become a rural entrepreneur and build a sustainable business serving farmers with RICE’s innovative platform and dedicated support.
- Exclusive local territory assignment.
- Comprehensive setup kit & training.
- Multiple revenue streams: inputs, storage, sales.
- High ROI potential: 3x in 6-9 months projected.
Our Impact & Vision
Driving agricultural transformation with a clear mission and strong values.
Empower 1 Million+ farmers by 2028 through accessible technology and fair market linkages.
To build India’s agricultural Operating System (OS), fostering a sustainable and prosperous rural economy.
Core Values
Empowering every farmer, irrespective of scale.
Leveraging technology for agricultural advancement.
Transparent and ethical practices in all dealings.
🏆 Recognitions & Support
RICE has been recognized by leading startup platforms, educational institutions, and innovation ecosystems across India:
Finalist – Vikas Startup Accelerator
(Among Top 10 from 300+ Agri & Social Impact startups)
Finalist – V Launchpad Innovation Challenge
(Shortlisted for top ideation-stage ventures)
Selected – E-Summit 2024, IIT Hyderabad
(Recognized as a promising student-led AgriTech startup)
Shortlisted – Wadhwani Foundation Ignite 3.4
(Handpicked for their early-stage venture support program)
Top 20 – PW School of Startups 2025 (PhysicsWallah Innovation Centre)
(Selected from many entries nationwide)
"We are not just building an app; we are cultivating a future where every small farmer in India has the tools to thrive."
(Farmer testimonial placeholder: A success story will be featured here soon!)
Meet the Driving Force
A passionate team dedicated to revolutionizing agriculture for small farmers in India.
Student Founder,Futuristic Technocrat, bold vision
Ops, finance, agri networks expert
Backend & mobile systems builder
Vernacular-first designer
Rural-urban outreach & GTM expert
Detail-driven. Clean. Adaptive. Empathetic. Visual.
Our Mentor
Serial founder, innovation advisor
Insights & Perspectives
Sharing our thoughts on transforming agriculture in Bharat.
India grows.
But most of our farmers still guess what to grow.
They plant what they did last year. Or what their neighbor tried. And when 10 villages all sow the same crop, prices crash and debt rises.
This is not a productivity issue. It’s a data vacuum at the grassroots.
At RICE, we believe crop planning should be as easy as checking the weather.
That’s why we’re building a system that connects farmer choices to:
- Real-time mandi demand
- Regional climate risks
- B2B buyer interest
Bharat doesn’t need more fertilizer. It needs forecasting + local insight + better decisions — delivered in the farmer’s language.
Because smart planning = smart profits = rural dignity.
We’ve spent years talking about empowering rural India. But who empowers rural entrepreneurs?
At RICE, we believe that change doesn’t come from urban offices. It comes from local champions — women, youth, co-op leaders — who know their land, their people, and their trust networks.
That’s why our model is not centralised or app-only. It’s built around RICE Centers — franchise hubs run by local entrepreneurs who:
- Onboard farmers
- Enable credit
- Handle post-harvest logistics
- Become the village’s agri nerve center
These franchisees aren’t distributors. They’re rural CEOs — running profitable, impact-driven agri businesses.
The agri revolution won’t come by telling farmers what to do. It will come when farmers and local leaders become co-owners of the solution.
Get in Touch
Reach out to us via the contact details in the footer.